About Us
The Story Behind Phiten
Phiten’s journey began with the personal experience of its founder, Mr. Yoshihiro Hirata. At the age of 20, Mr. Hirata was diagnosed with polymyositis, a condition that severely affected both his daily life and his ability to continue his work. Rather than allowing the illness to define his future, he dedicated himself to understanding the human body and its natural healing mechanisms.
Through years of research, Mr. Hirata discovered that maintaining the body's bioelectrical balance could play a significant role in supporting overall health and well-being. Inspired by this breakthrough, he partnered with a team of scientists to develop the first Phiten products, initially designed to support patients in clinical settings and help people achieve healthier, more active lives.
"Since founding our company in 1983, we have been committed to researching and developing innovative technologies that enhance the body's innate ability to maintain and restore its natural balance. In today's world, where stress and physical overexertion can easily disrupt both mental and physical well-being, we believe it is more important than ever to support the body's natural potential.
Through our dedication to innovation, Phiten has successfully developed proprietary technologies recognized internationally, including technologies certified by the U.S. FDA. These advancements have enabled us to create a wide range of health and wellness products trusted by countless users around the world.
The trust and support of our customers continue to inspire us to push the boundaries of research and innovation, allowing us to develop products that help people optimize their health and improve their quality of life worldwide."
Yoshihiro Hirata
Founder & President, Phiten Co., Ltd.
What is Phiten?
Phiten is a brand name derived from the combination of the Greek letter "Phi" (Φ) and the number "Ten" (10).
The symbol Phi (Φ) represents the perfect balance found throughout nature, while Ten (10) signifies exponential growth and unlimited potential. Together, they embody Phiten's philosophy of helping people achieve harmony between mind and body, supporting the body's natural biological functions in everyday life, while also enhancing movement and athletic performance through advanced wellness technologies.
"Everything we do, we do for your health."
This philosophy is reflected in every product we create, with the ultimate goal of improving people's health, well-being, and quality of life.
The Phiten logo symbolizes awakening and innovation—our commitment to developing revolutionary products and services that enrich the lives of our customers.
Driven by decades of continuous research and innovation, Phiten has developed a comprehensive range of health and wellness products based on safe, scientifically advanced technologies. The trust and confidence we have earned from customers around the world continue to inspire us to push the boundaries of innovation and create even more diverse solutions that support healthier, more active lifestyles.
Exclusive Distributor in Vietnam
Japan Health Beauty Co., Ltd. is the exclusive importer and distributor of genuine Phiten products in Vietnam.
Through this partnership, we are committed to bringing authentic Japanese wellness technologies and premium health solutions to Vietnamese consumers, helping people across Vietnam enjoy healthier, more balanced lives.
